After you complete this course, you will be able to: Identify the values that support the company, Define the vision for the company, Write a mission statement that explains what the company’s purpose is, Complete meaningful SWOT analyses, Apply tools and techniques to create a strategic plan that directs the organization from the executive to the front line, Implement, evaluate, and review a strategic plan, and Identify how related tools, such as the strategy map and balanced scorecard, can help you develop a strategic plan.